Strategic Goals

This page highlights Meltano’s most important strategic objectives, as a means for everyone in the company to align their efforts with important company-wide priorities. This gives teams a framework to contextualize and measure their contributions towards our stated objectives, and to determine the relative priority between different tasks to ensure that limited time is spent in the most impactful way.

What is an OKR?

Every company defines and tracks OKRs differently. The common ground for any OKR framework is a focus on three core components:

  1. Objectives - The priorities we need to achieve and the timeframe by which to achieve them.
  2. Key Results (KRs) - The quantifiable measurements of success towards the stated objectives, tied to a specific timeframe of measurement.
  3. Initiatives - Specific actions we can take which improve our KPI metrics and, in turn, help us reach our objectives.

List of Current OKRs

OKR: Be the DataOps OS

OKR: Improve New User Experience

  • Scope: Company-Wide
  • Objective: We will address feedback regarding the Meltano learning curve and begin actively monitoring attrition and retention metrics.
  • GitLab Label: OKR: Improve New User Experience
  • Timeframe: By 2022-07-31
  • Initiatives:
  • Key Results:

OKR: Improve Ease of Deployment

  • Scope: Company-Wide
  • Objective: We will address the education, tooling, and documentation gap between getting Meltano from a local, Proof of Concept environment to a production deployment.
  • GitLab Label: OKR: Improve Ease of Deployment
  • Timeframe: By 2022-07-31
  • Initiatives:
  • Key Results:

OKR: Managed service beta

  • Scope: Company-Wide
  • Objective: We will build the managed service and onboard our first private beta users.
  • Timeframe: By 2023-01-30.
  • GitLab Label: OKR: Managed service beta
  • Initiatives:
  • Key Results:

Meltano’s OKR Process

Understanding Key Results and KPIs

We aim to have BI dashboards in Superset for each KPI that is connected to Key Results. Where possible, we should have a dedicated dashboard page for each KR. Charts and dashboards for KPIs should be linked back to the handbook and specific Goals where possible.

KRs are tracked in GitLab issues:

  • KPI Name
  • A KPI Goal title (e.g. “Improve Metric X”)
  • Start value
  • Target value
  • Timeframe for evaluation (e.g. “by July 10”)
  • Dashboard Link (if available)

KPI Goal tracking occurs in GitLab issues, with links to related Objectives and Initiatives via linked issues and/or via GitLab labels. The list of KRs is public and listed below under each OKR definition, including links to the GitLab issues with additional information.

Tracking OKRs in Gitlab

We track OKRs in GitLab as labels, using the format OKR: Short Description.

Initiatives impacting the OKR are tracked in GitLab and should be tagged with a label which associates the issue with the OKR it is targeted to help us achieve.


  • OKR labels should be applied selectively, and only for those issues which are (1) prioritized to be built within the timeframe of the OKR, and (2) directly influencing a related Key Result.

Transparency Guidelines for OKRs, KRs, and KPIs

  • OKR definitions are public in the handbook repo (below).
  • Metric calculation logics are public in the squared repo and on the Data Team KPIs handbook page.
  • KR details, such as current metric values, goal targets, and metric history are kept internal by default, according to the guidelines on the KPIs page.
  • If tracking a Key Result’s status in GitLab issues, this tracking likewise occurs in internal GitLab issues.